Be bold in neon hues and high-impact pigment with Max Factor’s new Wild Collection.

It’s the brand’s most extreme collection to date – think vibrant eye colour teamed with intense black lashes. The new Wild Shadow Pencils, £5.99, are the hero product in the range. They’re easy to use and can be worn as a liner or applied all over as a wash of colour.

As Max Factor Global Creative Design Director Pat McGrath says, ‘Eye shadow pencils have always been one of my backstage essentials; specifically for creating high voltage, graphic eye looks. I love these vibrant new Shadow Pencils – shade the lids, line, or highlight the eye; the gel-like texture gives bold colour instantly and they’re so easy to blend.’

We’re also loving the new Wild Mega Volume Mascara, £6.99 – it really draws up your lashes without clumping. Build up a few coats for an intense result.

The collection has just launched in Boots and Superdrug stores nationwide.



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