#ThePowerOfMakeUp is a campaign started by American YouTube star and beauty blogger Nikkie de Jager to show exactly how powerful make-up can be.
The idea is to show that make-up can be dramatic, fun and theatrical, enhancing, rather than covering up, a woman’s features.
Since Nikkie’s original YouTube video, Instagram users all over the world have been trying out the look.
Even Good Morning Britain’s Kate Garraway has had a go!
She said of her picture: “It’s terrifying. We were mid hair at that point. On the right is make-up, on the left is no make-up. I think you look brighter and fresher with a bit of makeup particularly when you’re on TV but I never have time normally, that’s my trouble.”