Want to do something amazing today?
By painting a pink triangle, the sign of love, on your palm, cheek or wrist you’ll join the global campaign that’s saying NO to homophobia.
This triangle was first used by Nazis as a badge to mark gay people in concentration camps, but has now been reclaimed as a symbol of gay rights.
This Valentine’s campaign with a difference comes in response to new legislation in Russia that bans the ‘propaganda of non traditional sexual relations to minors’.
Lush will also be hosting a carnival outside the Russian Embassy in London on Valentine’s Day celebrating LGBTQ rights, and everybody’s welcome.
To join in, simply tweet your photo to @LushLtd with #SignofLove, or visit a Lust store near you. Visit www.lush.co.uk to find out more.