Jessie J recently tweeted about her love of Dior Hydra Life Beauty Awakening Rehydrating Mask, £25.90, Escentual (left) to her millions of Twitter followers.

The Voice judge admitted she’d been using the super hydrator for three years and now can’t live without it. Used a couple of times a week, this 10-minute mask drenches the skin with moisture to leave it silky-soft and glowing. It’s perfect for skin that’s taken a beating during the summer months.

Within minutes of Jessie’s tweet beauty retailer has sold out of the product and there are currently more than 1,000 reservations for the mask.



Discover which products Holly Willoughby swears by here