Forget the pretty tea dresses and winning TV smile. If there’s one thing that we associated with Holly Willoughby, 33, it’s her gorgeous blonde locks.

So it’s no wonder then that the This Morning presenter has bagged the coveted role of Garnier spokesperson, following in the footsteps of Davina McCall.

Airing from 4 July, Holly will star in her first campaign for Garnier Nutrisse Pearly Blondes, a collection of four beautifully radiant, multi-tonal blonde shades.

“My hair is really important to me, and getting the right blonde can be challenging. Over the years I’ve experimented and I’ve pretty much been every colour, now I can’t imagine being anything other than blonde!” says Holly.

The new shades will be available nationwide from July, priced at £5.79. For more info visit www.nutrisse.garnier.co.uk

Picture credit: Photographed by Sean Ellis for Garnier Nutrisse Pearly Blondes Collection.