As Max Factor’s muse, Gwyneth Paltrow, 40, showcases her latest beauty incarnation – think flawless skin, sleek cheekbones and a statement red lip. Steal her style now with tips from UK Make-up Artist, Mel Arter

Step 1. Prepare your skin with your regular moisturiser, then apply Lasting Performance Foundation, £9.99, for a completely smooth and even base.

Step 2. Dust Bronzing Powder in Golden, £6.99, across your cheekbones, and blend using a powder brush in circular motions. The aim is to create a ‘just been on a weekend break’ glow.

Step 3. Dab Masterpiece Colour Precision Eye Shadow in Pearl Beige, £6.99 across the eyelid and just underneath your lower lash line. Using your fingertip, blend gently outwards to create a ‘halo’ effect around the eye.

Step 4. Using an eyeshadow brush apply Earth Spirits Eye Shadow in Burnt Bark, £4.99 into the eyelid crease and ‘wing out’ towards the outer corner using small circular motions to bond the powder and cream eyeshadows.

Step 5. Add Earth Spirits Eye Shadow in Inca Bronze, £4.99 towards inner corner, and blend using the same technique as with the Burnt Bark eye shadow.

Step 6. Then, as finishing touch, sweep Earth Spirits Eyeshadow in Pale Pebble, £4.99, across the outer brow bone, in between your lid crease and brow end, to contrast against the darker shadows and to create a sculpted effect.

Step 7. Define and separate your lashes with volumising coats of Masterpiece Max Mascara in Black, £9.99.

Step 8. Using a lip brush, precision-paint the outer contours of your lips with Colour Elixir Lipstick in Ruby Tuesday, £7.99, the most show-stopping of reds. Once you’ve created your outline, fill using plenty of product.


All available from Max Factor