The new ad campaign from M&S features more realistic modelsIt’s farewell Dannii, and goodbye Myleene as Marks & Spencer ditch their celebrity models in favour of more real women.

Their new campaign, which launched this week, is called For Every Woman You Are. The ad image (left) include plus-size models and even an older model with grey hair.

According to The Sun, this big change comes from listening to their customers, who want more focus on the products.

Some celebrities will still feature in future campaigns. Rosie Huntington-Whiteley has recently designed a range of lingerie for the store called Rosie for Autograph, and Jamie Redknapp will still feature in their menswear campaigns.

The new season collection is in stores and online at marksandspencer.com now.