X Factor's Little Mix holding their new CD at the launch of Amazon Black Friday Q: I’ve heard about Amazon Black Friday Deals being brilliant but I’m not sure what they are. Are they definitely worth checking out? 

A: All this week until Friday, top online retailer Amazon will discount thousands of products through special ‘Lightning Deals’, and as many are discounted up to 80%, it’s definitely worth checking out if you’re still Christmas shopping.

Last year’s X Factor winners Little Mix helped launch the event with a special appearance at the Amazon fulfilment centre in Hemel Hempstead.

The girls delivered 500 copies of their new album DNA, which will be sold for just £3.99 each as a Black Friday ‘Lightning Deal’ today (Wednesday 21st November). 

This Black Friday sale is an American idea that Amazon introduced into the UK two years ago. It’s called Black Friday because it’s supposedly the time when shops go into the black (back into profit).

Throughout the Amazon Black Friday Week, the Lightning Deals will be on a first-come, first-served basis, so you’ll need to be quick.

If you ‘like’ Amazon on your facebook page , or follow Amazon on Twitter (twitter.com/amazonUK), you’ll get a quicker heads-up on what is being discounted on what day.

If you like the look of a deal, you have to add it to your trolley as soon as possible, but then only have 15 minutes to buy it.

Amazon say anything from the Harry Potter Complete Eight-Film Collection on Blu-ray, to a Sony Playstation 3 Console Bundle can be discounted, so keep checking.

For the first time, Black Friday Deals Week will extend over the weekend up to Sunday 25th November for Black Friday Reloaded to give those who missed an offer during the week a second chance to get it.

It’s well worth a look, but remember – only buy a product if you would have bought it anyway before the discount. A bargain on something you don’t need is simply wasted money.

Andrea Ventress, money expert


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