Holly and philPhillip Schofield and Holly Willoughby both donned brightly coloured wigs today to show their support for the children’s cancer charity CLIC Sargent, on what has become known as Wig Wednesday.

The presenting duo looked more than happy to be supporting the charity on This Morning. Holly, 32, opted for a bright pink wig whilst Phillip, 51, sported a fetching red one.

The charity campaign is encouraging people to wear wigs and tweet pictures to show their support for young people who lose their hair undergoing cancer treatment.

A whole host of celebrities were keen to get involved, including Lisa Snowdon, Natalie Cassidy and Joanna Lumley.

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Or show your support by donating by clicking here or texting ‘WIGS85 £5’ 70070