The presenting duo looked more than happy to be supporting the charity on This Morning. Holly, 32, opted for a bright pink wig whilst Phillip, 51, sported a fetching red one.
The charity campaign is encouraging people to wear wigs and tweet pictures to show their support for young people who lose their hair undergoing cancer treatment.
A whole host of celebrities were keen to get involved, including Lisa Snowdon, Natalie Cassidy and Joanna Lumley.
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Or show your support by donating by clicking here or texting ‘WIGS85 £5’ 70070