Did you know that Diet Coke has reached the big three-oh!

Yes, the iconic brand is 30 years old and to celebrate they’ve hired American Fashion Designer, Marc Jacobs as their brand spanking new Creative Director.

Mr Jacobs will be helping head up the ‘Sparkling Together For 30 Years’ campaign and said, Diet Coke is an icon… and I love an icon.’ The fashion designer will turn his hand to creating a whole new limited edition collection of must-have bottles and cans, inspired by the three decades.

The chic designs, as seen below, will capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist – true to Jacobs’ signature style.



We love these and will be getting one of each!