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Pantene Pro-V is helping women give back as they wash their hair. The brand has teamed up with Cancer Hair Care, a small UK charity that helps women going through cancer-related hair loss, by creating limited edition packaging across the Classic Care range to raise funds. 

Cat Deeley for PanteneThe special packs have just launched into store and for each Classic Care Shampoo or Conditioner purchased, 5p will go to the charity. As part of the part partnership, free new information resources will be made available on the charity’s new website including step-by-step videos and videos of support from women who have gone through hair loss themselves.

Pantene Pro-V ambassador Cat Deeley, 35, is also helping to promote awareness for the charity. She says: “Often one of the first things women think about when they’ve been diagnosed with cancer is losing their hair.  They believe it’s a symbol of their femininity and health, so to start losing it becomes a huge hurdle.Working with these lovely ladies made me realise how little help there was out there.”

“The work Cancer Hair Care is doing, together with Pantene Pro-V’s support, is absolutely invaluable. I am so proud that as a part of my ambassador role, I am able to help promote awareness about this wonderful charity.”