With the help of five rock stars, three Dames, two Knights and an Absoultely Fabulous actress, BBC Children in Need have launched a ‘Very Important Pudsey’ Collection

Take a peak at the exclusive designs!


This specially created range features eight Bears designed by the stars of British film, TV and music.

Sir Paul McCartney, Coldplay, Sir Terry Wogan, Dame Shirley Bassey, Brian May, Dame Judi Dench, Joanna Lumley and Dame Helen Mirren have all redesigned Pudsey in their own unique way.

The collection sees Pudsey recreated in array of colours and styles – and wearing some show-stopping outfits!

Some of the stars reflected their career highlights in the designs. Dame Helen Mirren’s creation is wearing a rather fetching version of her infamous red bikini! Other celebrities chose to create a Pudsey that reflected their hobbies and passions. We love Dame Judi Dench’s Jockey Pudsey!

Joanna Lumley said of her ‘Sweetie Darling’ Bear: “This project really has been tremendous fun – I loved dreaming up my Pudsey design.

‘I don’t believe it needs much explanation, but my design is a reflection of a character I hold very dear, Patsy! I hope this Bear has just as much fun being Patsy as I did! Please do get bidding and give this adorable Bear a lovely home!”

There’s the chance to take one of these bespoke bears home as all of the creations are being auctioned off until Saturday 16 November.

Or pop down as visit the Pudsey bears, which are being exclusively exhibited at St Pancras International Station until the 17 November.

Full details of the auction can be found here at bbc.co.uk/pudsey.

  • […] It’s that time of year again when celebrities and members of the public alike do all sorts of embarrassing, crazy and damn right silly things in order to raise money for Children in Need. […]