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#ThePowerOfMakeUp is a campaign started by American YouTube star and beauty blogger Nikkie de Jager to show exactly how powerful make-up can be.

The idea is to show that make-up can be dramatic, fun and theatrical, enhancing, rather than covering up, a woman’s features.

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Since Nikkie’s original YouTube video, Instagram users all over the world have been trying out the look.

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@makeupbyaprildawn

 

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@artistry_mua

 

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@taylorfinderup

 

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@mertsimintsi

Even Good Morning Britain’s Kate Garraway has had a go!

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She said of her picture: “It’s terrifying. We were mid hair at that point. On the right is make-up, on the left is no make-up. I think you look brighter and fresher with a bit of makeup particularly when you’re on TV but I never have time normally, that’s my trouble.”