This time last year we were in a post-Olympic comedown, trying to save our hair from the wettest summer in 100 years and getting over the Jubilee celebrations (there wasn’t even a royal baby at that point!).

Then Avon decided to launch Anew Clinical PRO Line Corrector Treatment with A-F33, £30, and summer (and our faces) started looking up again. In fact, a whopping 60,000 women signed up ahead of its launch to give it a sneaky trial.

The serum contains a youth-boosting molecule known as A-F33 that actually unleashes untapped collagen to boost elasticity and plump  lines.

In clinical trials, 100% of women showed an improvement in fine lines in just two weeks. So it’s no wonder that one year on, one serum sells every minute in the UK.

To mark this milestone, the treatment has been launched with limited edition packaging, which launches on 12th September – and doesn’t it look snazzy?

By Stephanie Maylor


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