We women love a padded bra! We’re the first to admit that sometimes (just sometimes) we need a little extra oomph in the cleavage department, but it’s not always the most comfortable. So, the clever bods at M&S have invented a new moulding technique, the Youthful Lift ™
This gorgeous lace bra creates an amazing lift and shape without the use of padding. Soozie Jenkinson, Head of Lingerie Design at M&S says, ‘For over a decade, women have relied on push up bras to provide an uplifted silhouette. We know that not all women want padded bras, so we created Youthful Lift™, designed to deliver a sprightly silhouette without relying on traditional padding’. The bra comes in sizes 34B-42DD and costs £19.50.
Here comes the science bit…
Will this revolutionise our bra drawer? Tell us your thoughts below