‘I was fascinated and blown away by the story of this true pioneer,’ says Jeremy, 47. ‘He came over with a real sense of what he wanted to do – even though it hadn’t been done before.
Jeremy has previously built up a fan-base playing ruthless Hollywood agent Ari Gold in American comedy-drama Entourage for seven years. But this is considered his break-out role in the UK.
‘Mr Selfridge shows the rise and fall of this very charismatic showman who wanted to inspire all his workers. From all accounts, he really did that.’
He adds, ‘He was a huge fan of PT Barnum. He also came up with the credo, “The customer comes first”!’
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