David Beckham, 37, has joined Sky as an ambassador for sport.

The footballer, currently playing for Paris St Germain, will front a campaign to promote football, ‘support grassroot sport’ and encourage young people to take part in sport in Britain and Ireland as Sky’s ambassador for sport.

Beckham joins Olympic heroes Jessica Ennis and Bradley Wiggins after the duo became sporting ambassadors last year.

Beckham said: ‘Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I’m delighted to be joining them.

‘I’ve always been passionate about the importance of sport in the lives of young people. It’s not all about winning; just getting involved in sport gives you confidence and skills for life.

‘I was lucky to have some amazing role models when I was younger, and I’m excited about the opportunity to work with Sky to pass on some of that knowledge to the next generation.’

Nice one, David!